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Eton is a luxury men’s fashion brand that has been in operation for almost a century. The company was founded in Sweden in 1928 by husband and wife team David and Annie, and their commitment to quality and boldness in difficult times has driven the company’s success. Eton has a Nordic approach to design and craftsmanship, combined with Italian flair, resulting in luxury men’s shirts, accessories, and lifestyle garments that are timeless in style and timely in fashion.

Eton’s legacy is centered around its dedication to high-quality materials and craftsmanship, with a focus on using the finest raw materials and working closely with suppliers to ensure the highest quality in every product. Sustainability is a core value of the company, with a goal of using only 100% organic or recycled cotton by 2025. The brand’s global reach includes its headquarters in the Swedish village of Gånghester, as well as stores in exclusive department stores and boutiques around the world, and an online flagship store.

Eton believes in design that allows for individual expression and confidence, inspired by trends but not dictated by them. The brand’s collections include formal dress shirts, as well as more casual shirts, t-shirts, and overshirts, all made with luxuriously refined materials. In addition to apparel, Eton also creates men’s accessories with the help of some of Europe’s finest craftsmen.

Eton’s commitment to quality and sustainability, as well as its focus on individual expression and confidence through style, has driven the company’s success for almost a century, and will continue to do so in the future.