Jamieson’s is a family-owned Shetland business whose roots go back to the early 1890s, when Robert Jamieson traded knitwear made by local crofters in Sandness. Across five generations, the family developed the business around wool from native Shetland sheep.
Jamieson’s later established its own spinning operation in Shetland, allowing pure Shetland wool to be processed locally from fleece through to yarn. The brand is closely associated with richly colored Shetland wool, traditional Fair Isle patterns and knitwear that reflects the islands’ long textile history.
Jamieson’s identity is inseparable from Shetland itself. The use of local wool, the company’s spinning operation and the long Fair Isle tradition connect the finished knitwear directly to the islands, making place and material as important to the brand as pattern or color.
