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Francesca Serafin, the founder of Serà Fine Silk, has always been passionate about silk and fabric. She started by creating pocket squares from vintage silk as a passion project, which quickly grew into a successful business. She later transitioned to designing her own silk patterns, and the brand expanded to include a variety of silk products.

Located in Milan and with production occurring in Como, Italy, Serà Fine Silk represents Italian culture and craftsmanship. Francesca uses the world around her as inspiration for her designs, with collections based on Italian wines, islands, and flowers. The brand has showcased its luxury Italian silks globally, attending events such as Pitti Uomo, Salon de la Lingerie, and the Chicago Collective.

Serà Fine Silk has hand-picked family-run factories in Como to print their silk and produce their products, ensuring the highest level of quality. All of their pocket squares have hand-rolled and sewn edges, and their printed and knitted ties have silk stitched onto the backing. Serà Fine Silk is committed to producing the highest quality products, made in Italy for their customers.