BML was shaped in Munich in 2009 with a focus on modern menswear, fabric and fit. Rather than specializing in one category, the brand builds a broad wardrobe around outerwear, knitwear, trousers, jeans and other everyday menswear.
Wool, cashmere, cotton, linen, silk and selected blends are used across the range according to the garment. The brand’s identity is built around clean European styling, practical fabrics and clothing designed to work across business, smart-casual and casual settings.
The brand’s strength is the consistency between different parts of the wardrobe. Outerwear, knitwear and trousers are designed with the same emphasis on fabric, proportion and practical wear, allowing BML to cover a broad range without losing a clear visual direction.